For this reason, Ektron released version 9 in 2013, turning the software into an agile digital marketing platform. Ektron’s web content management platform was specially developed for companies and organisations looking to optimise their digital strategies to increase traffic, customer contacts and sales. Ektron 9 helps to improve the link to the target audience by means of optimised customer experiences for smartphones, tablets and PCs and boosts visitor involvement with customer-specific, relevant content. Ektron 9 also offers the possibility of boosting customer acquisition and loyalty by making it easy for users to find the information they are looking for.

Companies and organisations can integrate their existing sales and marketing applications into the Ektron Digital Experience Hub and automate the secure provision of web content, code, assets and templates from development to publication with Ektron eSync. Furthermore, Ektron makes it possible to personalise content, maximise conversion rates, optimise search results with Ektron’s marketing optimisation, and improve customer satisfaction and loyalty with special Ektron social marketing software.