Bremen, June 21 2016. With the right bag you can change your outfit – just like shoes. That's why bags are women’s favourite fashion accessory. However many bags there may be in the wardrobe, few ever reach the acclaimed position of becoming a personal favourite. Simone Wiechert, founder and operator of Lieblingstasche.de, came to the same conclusion when she had to say “Farewell” to her rather down-at-heel companion. She searched online for a replacement but to no avail. In her eyes all web-based offers for bags and accessories appeared equally loveless and interchangeable. And what ever happened to service? She decided to put her own ideas into a customer-friendly bag shop, which in 2010 was ready for its first style-conscious buyers.

“Knowledge about customers’ needs and desires is key in digital marketing and customer relationship management,” says Sven Wiechert. “At Lieblingstasche we are particularly sensitive to this. The ProCampaign platform opens up countless possibilities to upgrade our e-commerce. Up to now we have defined more than twenty different workflows with ProCampaign. So we can now precisely accompany our customers throughout the entire customer experience.”

Read the full article, published in Das Produktkulturmagazin, Issue Q2 2016 (PDF)

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About ProCampaign - the prize-winning customer engagement platform with the highest standards in the protection of personal data

ProCampaign is the core system for organizations which actively communicate with their customers. The customer engagement hub unites email, messaging and social media and combines digital marketing campaigns with customer loyalty instruments. Global brands use this highly flexible solution with interfaces to SAP, e-business and IoT to analyse and further develop the structure and requirements of their clientele. For this purpose, administration of all customer data takes place in centralized profiles.

When ProCampaign was developed, topics such as Safe Harbor or EU-US Privacy Shield were not yet on the agenda. Yet despite everything, data protection was always an important issue. From the outset, the intention was to place ProCampaign on a solid and legally compliant footing, both as far as data security is concerned as well as the efficiency of the technology. ProCampaign processes the data of more than 50 million customer profiles in over 80 countries.

ProCampaign was the first customer relationship management platform to be awarded the European Privacy Seal for its exemplary data security. The data of ProCampaign customers are stored in the company’s own data centers in Germany. Another one will open in mid 2016: The marketing and IT service provider will then additionally store all data in its own nuclear bunker. Modern state-of-the-art firewalls, antivirus programs, intrusion prevention systems and other security products are used to protect sensitive customer data.  www.procampaign.com    

About Consultix GmbH:

Consultix GmbH has its headquarters in Bremen and operates at international level as a provider of marketing and IT services. The German, owner-managed company was founded in 1994 and delivers web-based services and software for customer relationship management (CRM), customer loyalty systems, digital marketing and e-business. Flagship is ProCampaign, the Secure Customer Engagement Hub. Global brands trust Consultix and its solutions, advice and extensive customer support. Alongside its digital business solutions, Consultix provides dedicated hosting as well as cloud services in its own high-security data centers in Germany. Consultix is technology leader in the field of personal data and has received several awards – also as the first CRM provider – for its pioneering role in the area of data protection and data security, including “EuroPriSe”, the European Privacy Seal, and TeleTrust’s “IT Securi ty Made in Germany” (ITSMIG) seal.

Media Contact
Christian Colmer
Communications Manager
Consultix GmbH
Wachtstrasse 17-24
28195 Bremen, Germany
Tel: +49 (421) 333 88-0
E-Mail: Info@consultix.net
Web: www.consultix.net
Imprint: www.consultix.net/imprint