Full control during digital transformationA PANORAMIC VIEW |
“Speaking to the pilot is strictly forbidden!” It was with these words that Picasso once curtly interrupted someone who was admiring his work. Successful CMOs do just the opposite. They are pilots who seek dialogue and keep an ear to the ground for customer requests, since client feedback is the fuel for successful marketing campaigns. But how do brands really get to know their customers nowadays and which instruments do they need on board to do so?
Data and what we make out of them are becoming more and more important. Companies in all sectors are making themselves future-proof by transforming their business models and becoming digital businesses. Such restructuring is a management task and affects all corporate operations. This also means new rules to the game when communicating with clients, because brands develop differently in digital environments and digital marketing requires new key performance indicators (KPIs). Brand management and marketing have become “disruptive”, demand new skills and new tools. At the same time, reaching the client spot-on at the right moment through a new channel on each occasion and with a suitable message remains a challenge – as does listening to him.
A customer’s value is not only reflected in the conversion rate but also in his points of contact with the brand. Planning this customer journey in the best way possible is a particular challenge both online and offline. It is here that conventional CRM systems reach their limits. What are needed are solutions which help marketers to make buyers out of prospective customers, loyal clients out of buyers, and brand ambassadors out of these loyal clients. With a centrally managed platform, which bundles all important digital marketing applications and makes it possible to analyse and control the customer journey automatically, the CMO keeps a firm hand on the rudder. In addition, the solution should also defragment customer data distributed over various applications and generate a 360° profile for the continuous visualization of all KPIs. According to Gartner, only a customer engagement hub (CEH) can fulfill these requirements. The analysts’ view is that such a hub is becoming an essential meta tool in every company.
About ProCampaign - the prize-winning customer engagement platform with the highest standards in the protection of personal data
ProCampaign is the core system for organizations which actively communicate with their customers. The customer engagement hub unites email, messaging and social media and combines digital marketing campaigns with customer loyalty instruments. Global brands use this highly flexible solution with interfaces to SAP, e-business and IoT to analyse and further develop the structure and requirements of their clientele. For this purpose, administration of all customer data takes place in centralized profiles.
When ProCampaign was developed, topics such as Safe Harbor or EU-US Privacy Shield were not yet on the agenda. Yet despite everything, data protection was always an important issue. From the outset, the intention was to place ProCampaign on a solid and legally compliant footing, both as far as data security is concerned as well as the efficiency of the technology. ProCampaign processes the data of more than 50 million customer profiles in over 80 countries.
ProCampaign was the first customer relationship management platform to be awarded the European Privacy Seal for its exemplary data security. The data of ProCampaign customers are stored in the company’s own data centers in Germany. Another one will open in mid 2016: The marketing and IT service provider will then additionally store all data in its own nuclear bunker. Modern state-of-the-art firewalls, antivirus programs, intrusion prevention systems and other security products are used to protect sensitive customer data. www.procampaign.com
About Consultix GmbH:
Consultix GmbH has its headquarters in Bremen and operates at international level as a provider of marketing and IT services. The German, owner-managed company was founded in 1994 and delivers web-based services and software for customer relationship management (CRM), customer loyalty systems, digital marketing and e-business. Flagship is ProCampaign, the Secure Customer Engagement Hub. Global brands trust Consultix and its solutions, advice and extensive customer support. Alongside its digital business solutions, Consultix provides dedicated hosting as well as cloud services in its own high-security data centers in Germany. Consultix is technology leader in the field of personal data and has received several awards – also as the first CRM provider – for its pioneering role in the area of data protection and data security, including “EuroPriSe”, the European Privacy Seal, and TeleTrust’s “IT Securi ty Made in Germany” (ITSMIG) seal.
Media Contact
Christian Colmer
Communications Manager
Consultix GmbH
Wachtstrasse 17-24
28195 Bremen, Germany
Tel: +49 (421) 333 88-0
E-Mail: Info@consultix.net
