Bremen, 24 May 2016 – The Group of Analysts (TGOA) has scrutinized ProCampaign, the secure customer engagement hub for marketing campaigns and the entire customer life cycle. The following four categories were assessed: Ability to execute, market penetration, future-proofness and technology. TGOA concludes that the customer engagement solution “is a very strong product (…) especially when compared to large, global enterprise solutions”.  For TGOA, ProCampaign is pioneering in the field of customer relationship management (CRM).

Customers want to experience brands and be addressed individually. They get involved and demand feedback. This means that brands are called upon to engage in a dialogue.

In the course of digital transformation and the unbroken trend of social media, CRM and marketing in enterprises and agencies are merging into “customer engagement”. ProCampaign, the customer engagement solution and flagship of Consultix GmbH in Bremen, was examined and assessed in detail by The Group of Analysts.

ProCampaign is the core system for digital marketing

TGOA sees ProCampaign as a consumer engagement system which integrates all the core functionalities of digital marketing and gives above all globally operating clients complete control over their digital marketing. The Software as a Service (SaaS) integrates customer lifecycle management, eCRM, digital marketing, messaging und e-business. According to TGOA, ProCampaign is ideal for enterprises that place the highest demands on data security and require a highly dynamic marketing platform which functions at international level. This is also proven in practice: Leading global brands already use ProCampaign to manage over 50 million consumer profiles in more than 80 countries.

ProCampaign achieves top marks in all functional areas of digital marketing, from email marketing and social CRM to analytical CRM. The ProCampaign users interviewed by TGOA welcome the high degree of automation in marketing campaigns and the direct interface to systems such as SAP or e-business. According to TGOA, ProCampaign can be seen as a centrally managed marketing platform with integrated communications and campaign management. All customer and transaction data converge in real time in 360° client profiles. Excellent reporting functions are a system feature which rounds off its good rating, says TGOA.

ProCampaign’s DNA: Future-proof, secure and with a digital marketing focus

TGOA visualizes its rating in clear charts, which are known as “Market Performance Wheels” (MPW). These circular diagrams permit multi-dimensional analysis and capture the DNA of the enterprises and solutions under assessment. ProCampaign achieved top marks in the areas of ability to execute, future-proofness and technology. However, it had to accept a loss of points due to the size of the company, which with about 100 employees is still quite small, and as a pure software as a service (SaaS) with regard to licensing turnover. TGOA did, however, admit that many ProCampaign clients consider short communication channels and personal contacts an advantage. The MPW for ProCampaign can be downloaded free of charge under: www.procampaign.com  

About Consultix GmbH:

Consultix GmbH has its headquarters in Bremen and operates at international level as a provider of marketing and IT services. The German, owner-managed company was founded in 1994 and delivers web-based services and software for customer relationship management (CRM), customer loyalty systems, digital marketing and e-business. Global brands trust Consultix and its solutions, advice and extensive customer support. Flagship is the ProCampaign Customer Engagement Platform. Consultix is technology leader in the field of personal data and has received several awards – also as the first CRM provider – for its pioneering role in the area of data protection and data security, including “EuroPriSe”, the European Privacy Seal, and TeleTrust’s “IT Security Made in Germany” (ITSMIG) seal. Alongside its digital business solutions, Consultix provides dedicated hosting as well as cloud services in its own high-security data centers in Germany.

Media Contact

Christian Colmer
Communications Manager
Consultix GmbH
Wachtstrasse 17-24
28195 Bremen, Germany
Tel: +49 (421) 333 88-0
E-Mail: Info@consultix.net
Web: www.consultix.net
Imprint: www.consultix.net/imprint