Bremen / Sulingen, May 2019.

The internationally operating LLOYD Shoes GmbH is realigning its e-commerce strategy and is working with Bremen-based Consultix GmbH as its strategic and operative partner. Consultix is the provider of ProCampaign, a digital marketing software that complies with data protection regulations and focuses on customer loyalty.

Travelling on e-commerce routes in style and true to the brand

The high-quality men's and women's shoes and accessories of LLOYD stand for craftsmanship, tradition and innovation. The company decided to intensify its e-mail marketing activities in order to communicate its brand and new collections even more effectively to suitable target groups. The expansion of this marketing channel is accompanied by the desire to increase sales and customer loyalty. "We at LLOYD believe that with ProCampaign we can address our target groups in a dynamic and personalized way and thus optimally use our growth potential", says Christin Susan Bugrahan, Online Marketing Manager at LLOYD Shoes GmbH, formulating her expectations.

ProCampaign and LLOYD: a matching pair of shoes

Centralized, data protection-compliant data enrichment, customer loyalty focus, agile campaign planning and meaningful reporting - with this combination of functions, the marketing software from Bremen convinces the future-oriented shoe manufacturer from nearby Sulingen. ProCampaign acts as the central hub of the digital marketer, where all customer data is available in one secure location and can be used for individualized e-mail campaigns. Granular segmentation options, diverse orchestration, multivariate analysis and optimization functions as well as individual Best Send Time Optimization have a lasting effect on customer loyalty - exactly as the brand manufacturer intended. Efficient e-mail marketing is the starting point for LLOYD's e-commerce journey. This is followed by an omnichannel strategy that clearly prioritizes the topic of loyalty and, for example, cleverly carries the customer loyalty program "Red Stripe Club" into the online world.

Data protection with a solid footstep

Another crucial moment for the decision lies in the product DNA of ProCampaign: As the only marketing and CRM tool, the product is awarded the renowned European Privacy Seal (EuroPriSe certificate) and thus plays a pioneering role in terms of data protection. In addition, the tool offers the module "Permission Text Management", i.e. the legally compliant management of all permission and legal texts. This means that the temporary version of the consent given by the customer is stored in the hub for each customer profile. "The strong data protection features make us very secure when complying with legal requirements, and that is extremely important to us," says Bugrahan.

"For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the ´big players’ on the market. Consultix also brings far-reaching expertise and vision for linking the online world with stationary retail", states Christin Susan Bugrahan. "The opportunity to take advantage of additional services such as technical support or support in campaign planning and execution also made the choice easy for us."

About ProCampaign

ProCampaign is the secure Customer Engagement Hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and the eco://award 2018 in the Cloud category. Thus, it is the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.