Australians asked to Twitter to win World Cup bid Australia relies on social media to bid for 2018 FIFA Football World Cup |
15.06.2009
Australia launched $45 million campaign to host 2018 FIFA Football World Cup yesterday in Canberra. This is the first time a bid for a major event will be driven almost entirely by social media.
The decision aimed to give all Australians a feeling of being part of the bid and a graphic demonstration to FIFA of the world’s interest in seeing the tournament come to Australia.
The campaign will use social networking sites ranging from MySpace and FaceBook to Flickr, YouTube and Twitter to drive interest in the bid.
